Luis Enrique Blas Barba making a point in a meeting, black and white photo
INSEAD MBA, Class of December 2026 · based in Singapore

Founder, GTM operator, AI enthusiast and builder.

Co-founded Revenue Squared, a go-to-market community for Spanish speakers, grew it with no full-time staff and sold it to Nova Talent in early 2026, where I stay on as Vertical Leader. Before that, six years at Salesforce, from intern to Senior Account Executive. Now based in Singapore on INSEAD’s Asia campus, finishing the MBA and building the systems below.

Start here

Personal OS: how it works

Everything that reaches me passes through a Router into one shared memory in Obsidian, and the system turns it into the things I use every day.

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Security audit · every scheduled job checked weeklyCalls and voice notesCasper NotetakerVoice pipelineEmail and newslettersFiles, links, coursesCalendar and job boardsR2 recordingsContent EngineRouterObsidian vaultone shared memoryMorning newspaperMorning newspaperBriefings and notesDrafts and applicationsCareer pipelineNews radarCareer CRMR2 editions and answersContent EngineGTM Robo-Expertsorts every input · picks each skill’s model9 builds · 20+ skills · 5 model tiers

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Experience

  1. 2025 – 2026

    INSEAD · MBA

    Fontainebleau and Singapore, on the Asia campus since August 2026. Class of December 2026. Dean’s list (top 10%). AI Club and Negotiation Club. Corporate finance, private equity, negotiation.

  2. 2022 – 2026

    Revenue Squared · Co-founder and Managing Director, acquired by Nova Talent

    Go-to-market community for Spanish speakers: podcast, newsletter, executive events and a Slack. Built from zero with my co-founders to €150k ARR in year three, break-even at 18 months, no full-time staff. Sold to Nova Talent in early 2026; I ran the six-month integration and now lead it there as Vertical Leader. The full story

  3. 2019 – 2025

    Salesforce · Senior Account Executive

    Madrid. Intern to Senior AE in six years, two promotions in the first eighteen months. EMEA enterprise portfolio including the top five Spanish insurers and several of the top ten Spanish banks, selling Sales, Service and Marketing Cloud, MuleSoft, Slack, Einstein, and Agentforce from its launch. 120% of annual quota as Senior AE and 280% as BDR; Rookie of the Quarter and Top Deal FY23. Coached new hires before and after my promotion to Senior AE, and mentored every intern cohort through design thinking.

  4. 2015 – 2020

    Universidad Pontificia Comillas, ICADE · Business Administration and International Relations

    Top 10% of the class. Exchanges at Ross School of Business and McGill.

Builds

Explore all nine builds →

Talk to me

If you are hiring for a role where selling, building and running things overlap, I want to hear about it.

Based inSingapore
AvailableJanuary 2027
Book a callcal.com/luisenriqueblasLinkedIn/in/luis-enrique-blas-barbaGitHubluisenblas